Falsified Resumes

Distorted Resumes ISSUEEmployee was employed under the recognition that he had understanding and accreditations, which, a little while later, were seen as false.DISCUSSIONIn this circumstance a candidate presented a resume brimming with bogus informationfrom the graduating degree to work understanding. Without checking references and tolerating 'duplicates' of his reinforcement documentations, the organization recruited the candidate. After a brief time of work an examination was done and discovered that the candidate was associated with a supposed literary theft embarrassment in regards to his Masters qualification postulation on fiber fortified composite materials. (The candidates' postulation was a huge factor regarding the choice to employ him.) The examination further demonstrated that he was approached to pull back from the University. The candidates' hands on execution (which justified the examination) was not exactly heavenly in contrast with what his resume offered the organization. The candi date later conceded that he lied so as to get the job.English: Mug shot of Kenneth Lay.RECOMMENDATIONFirst and chief, ethics and morals assume an enormous job in this circumstance. Should the representative get terminated? Yessimply for his absence of morals. In the above situation we don't have the foggiest idea what kind of organization this is, however my examination shows that 'fiber-strengthened composite materials' are remembered for such things as concrete. It is additionally a material used to make recreational pontoons. (These are a couple of some examples.)Hypothetically, we can say that this organization being referred to builds vessels. The candidates 'research'or absence of itendangers the security of the customer who may buy a pontoon he made. His absence of information can without much of a stretch reason a vessel to be produced with a broken plan, a wellbeing blemish. Not exclusively is there a capability of lives lost to a predictable mishap, the organization will l ikewise endure claims after an examination discovers them at fault.Time, cash...

Comparing three b2b or b2c web strategies :: essays research papers

I. Presentation The overall system of PCs, called "Internet", gives chances to an organization to work together in the internet. Associations think that its increasingly more essential to speak to them on the Internet to get more clients, to build the open's familiarity with the organizations and their items, and to sell a greater amount of their items. In any case, corporate pioneers are thinking that its hard to stay aware of quick moving markets and the client conditions that are the sign of the Internet. There are various and broadly differing expectations of the capability of working together by means of the Internet, including the expanding quantities of individuals with Internet access, of corporate Web destinations, of Web spending by publicists, and of absolute web based shopping. However, disarray flourishes concerning precisely what's going on, how much potential there truly is, and what organizations ought to do to exploit it. The very idea of trade on the Net can be co nfusing, even to the accomplished advertiser. The two organizations and customers see numerous deterrents to fruitful online business. So as to effectively develop online piece of the pie, organizations are constrained to configuration showcasing methodologies explicitly for the data expressway. I.A. Prominence of the Internet From its relatively modest beginnings during the 1960s as a methods for securing US centralized computer PC frameworks neglected War, to a 1970s connection for researchers and scholastics to share information and research, the Internet has bloomed during the 1990s into the data age's interested marriage of the PC and residents' band radio (Hof and Verity, 1994), promptly connecting a client with the entire electronic world and furnishing the way to cooperate with that world. This touchy development of the Internet, including business systems and administrations, has been joined by a surprising increment in the number of inhabitants in Internet clients. The tremendous capability of clients and shoppers has organizations scrambling to jump on to the Web, with its ease and expansive reach. A large number of individuals worldwide can use the Web's reasonable and simple access to see item, administration and data contributions from an obscure number of potential business people. (Chaffey et. al., 2003) Evaluations state that the business side of the Internet is little today, yet with untold billions in potential deals approaching ahead. The possibility of a large number of brilliant, accomplished, upwardly versatile individuals scanning for some new outlet in which to go through their cash has been unreasonably appealing for some organizations to overlook, despite moderate introductory energy (Johnson, 1995).

Becoming a Big Fish in a Big Pond

Becoming a Big Fish in a Big Pond I remember that my biggest hesitation whether to attend the University of Illinois was this: The student body is made up of about 33,500 undergraduates. Today, Im discussing how I have made myself an impactful individual in such a large student body. This is the story of becoming a big fish in a big pond. Photo from Rachel Hernandez The first step to truly individualizing your education is to make yourself stand out. For me, this meant making connections before stepping foot on campus. Prior to my acceptance to Illinois, I attended as many prospective student events as I possibly could. This allowed me to introduce myself to faculty members, leaving a good first impression. Within my first few weeks on campus as a freshman, I sent emails introducing myself to a select group of individuals: advisors, professors, and more. Many of these people I had met previously, so I wanted to keep my connections going strong. I also made a point to meet my advisor in person right away, before she met so many students that she wouldnt remember me. To this day, I am still close with many of these people, including the assistant dean of the College of Education. As I continued into my sophomore year, I volunteered for various events within the College of Education. From prospective student luncheons to taking over the University of Illinois Snapchat (boy, was that fun!), going the extra mile is the best way to market yourself. Photo from Rachel Hernandez Wondering if my efforts worked out? Check out the Student Spotlight in the most recent issue of The Update! Rachel Class of 2020 I am studying Middle Grades Education with concentrations in Social Sciences and Literacy in the College of Education. Although I now reside in Champaign, I am originally from Vernon Hills, a Northwest suburb of Chicago.

Camp X Book Report - 1559 Words

Title: Camp X Author: Erik Walters Introduction: This book report discusses the plot, significant characters, setting (e.g., time of the story took place, historical background), problems and resolutions, themes or messages of the story. A reflection of the author’s writing style will be presented followed by a conclusion. Plot: This story talks about 2 young teenagers during World War II are spending an exciting and intense wartime summer in Whitby. Almost 12 years, George and 14 years old, Jack, are having a make-believe war when they get caught by 2 guards and are asked to leave and not return. One day, they discover 4 men planting â€Å"clay† onto the bridge. George and Jack suspect that these 4 men are possibly some of the German Spy†¦show more content†¦Also, he is a very smart person as he says â€Å"mistakes are only mistakes if you don’t correct them†. This shows that he makes the camp better by asking the boys how they got in through the guards. Learning from his mistakes, he improves the guarding system throughout Camp X. Setting: The story takes place during 1942 during World War II. In Whitby, Ontario, the setting takes place near Colbert’s Creek that leads to Camp X. Camp X is a secret spy training camp that trains Canadians as spy’s to fight at Germany during the World War II. Camp X is a restricted camp that is put near a forest and also has a giant tower for training for spies to parachute. Camp X is one of the many places that Germans attempt to sabotage. Camp X is a 17 acre park named after the British Security Coordination (Intrepid Park). The water in Colbert’s Creek is somewhat warm and purified. This shows, the pollution rate of the lake between the camp is quite low and is purified. Problems, Challenges: One of the major problems George and Jack encountered had a positive and negative impact on both of them. Firstly, as George and Jack were playing make-believe war, they encountered a highly restricted camp in which they got caught. They were escorted home and asked never to return. As they experienced intense curiosity, they returned and discovered military activities that occurred in the camp.Show MoreRelatedChapter Summaries Of Foreshadowing Of A Yellow Spotted Lizard, And The Worst Thing That Can Happen1176 Words   |  5 Pagesfactor to contribute in this story. Chapter 2: Page 5: â€Å"The judge said ‘â€Å"You may go to jail, or you may go to Camp Green Lake.†Ã¢â‚¬â„¢ Stanley was from a poor family. He had never been to camp before. Insights: Of course Stanley would choose to go to a camp. It states in this quote that he had come from a house of little income. Therefore, he had never been to a camp, so he chose the camp. He thought that it wouldn’t be that bad. Chapter 3: Page 7: â€Å"It was a family joke. Whenever anything went wrongRead More Present Day Detention Camps: North Korea Vs. The United States1244 Words   |  5 PagesPresent Day Detention Camps: North Korea Vs. The United States Abstract The purpose of this research was to determine how similar detention facilities run by the U.S. government are to the gulags of North Korea. The research spanned many different media sources from online news articles to reports in scholarly journals to an anthology of memoirs and articles concerning the treatment of prisoners in U.S. detention facilities. Although some of the specific details of the camps were inconsistentRead MoreJD Salinger Research Paper1671 Words   |  7 Pagesa fascinating author best known for his novel, Catcher in the Rye. Although Salinger only published one novel, he wrote several short stories for magazines like The New Yorker and Story. A large number of these stories went on to be compiled into books such as Nine Stories, Franny and Zooey, and Raise High the Roof Beam, Carpenters and Seymour: An Introduction. Despite the fact Salinger has not published any stories in over 45 years, his reputation is still quite popular. Salingers stories are studiedRead More Black Panther Party Essay1279 Words   |  6 Pages(in which the police covered up their badges so that no one could report them to the police department) for them to want to make a change to free themselves from control and oppression. It was because of this that 25 year old Huey Newton and 30 year old Bobby Seale founded The Black Panther Party for Self-Defens e in October 1966, in Oakland, California. The party was inspired by revolutionaries such as Mao Tse-tung and Malcolm X. Malcolm had represented a militant revolutionary, with the dignityRead MoreModern Day Bullying And Its Effect On Education1415 Words   |  6 Pagessoldier was killed by a 21 year old soldier named John Flood, who was the victim of â€Å"long, malignant and systematic bullying,† (Koo, 2007). The writer also described bullying as the propensity of human nature, noting that it often manifested in schools, camps, and barracks. Prior to this specific article, there had been reference to the act of bullying, but only in cases of the extreme; a prank gone wrong, a joke gone too far. It wasn’t until the mid-1970s that a scientific study was conducted on bullyingRead MoreHaiti History, Present and Future On 12th January 2010, at 1653hrs local time, Haiti was rocked by1100 Words   |  5 Pages 2011). The Haiti government report estimates the total number of missing people and those whose bodies were discovered at above 300,000. In addition, more than 3 million people were displaced from their homes. Various international agencies have discredited the government estimates as grossly overrated, placing the death tolls at between 100,000 and 160,000 (Varadarajan, 2010). Four years since the disaster, more than 1.5 million Haitians were still living in camps by the end of year 2013. ThisRead MoreRace Culture Diversity - Reflections on Issues Relating to the Traveller Community and the Portrayal of Minority Groups in the Media1733 Words   |  7 Pages ethnicity or social origin, religion, age or disability, is entitled to an education without discrimination of any kind (UDHR, 1948). However, discrimination exists in all walks of life, whether obvious or not, including in education. Brown (1998:x) comments that, children are aware very young that colour, language, gender and physical ability are connected with power and privilege. These factors have a major part to play in undermining their development. Brown (1998) goes on to argue that socialRead MoreEssay on Genocide of the Hol ocaust2735 Words   |  11 Pagessanitation, and considering the extreme overcrowding, there was soon quite an outbreak of disease, and the doctors had their proof that Jews were dirty and diseased. In fact the Jews became the disease in peoples minds. It was the reports by doctors that truly turned people against the Jews. Dirty and diseased, they were no better than cockroaches. Genocide would be necessary in order to maintain the health of Germany. In Mein Kampf, Hitler explains, Anyone who wantsRead MoreGoodlife Fitness Essay12449 Words   |  50 Pageschoose to use it. To attract more members to this service a coupon for a free tan is provided online, which even non-members are welcome to take advantage of (Tanning Coupon, 2011). The Gen-X Consumer (Born between 1965-1980) The target audience of women near the age of 35 would be considered â€Å"Generation X†. Women born in this generation were born between 1965 and 1980. As consumers, this group has tendencies to be both skeptical and independent growing up with recessions, single parent householdsRead MoreThe Fortune at the Bottom of Pyramid4702 Words   |  19 PagesThe majority of companies target primarily low-income and/ or rural consumers: 81% of companies target low-income, 64%, rural. Fewer companies target the urban (36%) or middleincome (26%) consumer. Overview of Findings Challenges: Survey responders report common challenges in finding salespeople with the requisite skills and then extracting top performance in terms of meeting sales targets, effective Krauel Montgomery, April 2010  · Copyright  © 2010 Acumen Fund 2 Lessons from the Field:

Adolescent Learning Practices And Preferences - 797 Words

This assignment has two folds. It first attempts to capture and narrate stories of adolescent learning practices and preferences in a middle school setting. Then, it analyses and interprets the narrative through the lens of literatures. The interpretation also can be supported or confuted by the perspectives gained from my interactions with adolescents and their teachers during my recent placement. As Pendergast (2009) points out, there is a lack of emphasis on middle school education that results in ineffective teaching and learning approaches. So, in recognising a need for every middle-school teacher to develop a better knowledge and understanding of adolescents, this qualitative exercise becomes a salient point of my teacher training. Adolescents are often seen as a risk or perceived to be at risk (Carrington, 2006). Like many, I, too, have acquired such perception.Therefore, there is an urgency to replace the old with new fresh perspectives. In order to engage adolescents, a teacher must explore various learning needs based on the characteristics of adolescents. MYSA (2008, p. 1) defines middle schooling as â€Å"an intentional approach to teaching and learning that is responsive and appropriate to the full range of needs, interests and achievements of middle-year students in formal and informal schooling contexts.† The challenge of being able to understand and engage adolescents is significant. The Narrative My recent placement experience includes making qualitativeShow MoreRelatedEssay Adolescents: Leave the Cell Phones At Home1676 Words   |  7 Pageshas fueled a shift in the civility of adolescent social interaction. Gone are the days of seeing teenagers imaginatively playing alongside each other with the only restriction being his or her ability to effectively communicate. Virtual conversations, text messages and online social networks have replaced development of social skills through personal interactions. Some educators insist that cell phones provide a unique opportunity to capitalize on the learning experience in the modern classroom. UnfortunatelyRead MorePsychology and Understanding Human Behavior1745 Words   |  7 PagesWeek Two: Adolescent Development in the Social Environment Gender and Sexual Orientation | | Details | Due | Points | Objectives | 1 2.1 Describe the social, biological, and psychological development of an individual during adolescence. 2.2 Analyze individual and family interactions associated with adolescence. 2.3 Explain the social constructs of gender and sexual orientation. | | | Reading | Read Ch. 6 of Understanding Human Behavior and the Social EnvironmentRead MoreAdolescent Learning Strategies 2441 Words   |  10 PagesI believe that every individual responds to learning in different ways and retains, develops and applies knowledge and information using methods that are specific to them and their abilities. I believe that these strategies evolve from personal development and are preferences that have emerged from previous success. Although, whilst we might prefer to be taught or to learn in a specific style I do not think students are unreceptive to other methods and if information can be presented in a varietyRead MoreCase Study : Evidence Based Practice1401 Words   |  6 PagesOverview According to Dr. David Sackett (1996) Evidence Based Practice (EBP) is â€Å"the conscientious, explicit and judicious use of current best evidence in making decisions about the care of the individual patient. It means integrating individual clinical expertise with the best available external clinical evidence from systematic research.† For the purpose of this paper, this writer, will use the APA Task force on Evidence-Based Practices (2006, p. 273), definition, beginning with the foundation andRead MoreDesegregation in the School System1300 Words   |  5 Pagesthe notion of desegregation busing can be interpreted as form of system justification. In a study conducted by John Jost, Brett Pelham and Mauricio Carvallo, they tested non-conscious forms of system justification and the implicit and behavioral preferences for higher status groups. Using the Implicit Association test, they asked members of Stanford University (high status) and San Jose University (low status) to complete three IAT sessions. In requiring them to classify ingroup or outgroup relatedRead MoreImplications Of Septic Arthritis On The Family1016 Words   |  5 Pagesexpanding the focus of patient safety to ambulatory care (â€Å"NEW AAP POLICY STATEMENT ON PATIENT SAFETY,† 2011). American Academy of Pediatrics encourages the adherence of health care professionals to practices and efforts to ensure drug safety (â€Å"NEW AAP POLICY STATEMENT ON PATIENT SAFETY,† 2011). Such practices include the development of safe and effective pediatric medications and formulations, as well as the creation of drug policies advocating for safe medication delivery for children in all healthRead MoreEffective Teacher : An Effective Educator986 Words   |  4 PagesEffective educator To be an effective educator, a teacher must put forth a lot of effort. There is more involved than just hard work, though. An effective educator must develop strategies and methods (Conceptual Framework) for maintaining an effective learning environment for her students. These strategies must maintain classroom management, a stress free environment for both the teacher and the students, and a safe place for students to learn and develop. To be able to teach the students and meet theRead MoreImportance of Nursing Theory Essay1535 Words   |  7 PagesAdvanced Nursing NR501 July 20, 2013 Nursing Theory Nursing theories are the basic concepts that define nursing practice and provide the explanation to why nurses do what they do. Nurses are exposed to theories everyday in their practice. Did I give much thought to nursing theories prior to becoming a student? No, I did not. Of course I utilized them in my everyday nursing practice, but never put much thought in the theory itself. The concepts of Leininger’s theory of cultural diversity willRead More Teens And Smoking Essay1572 Words   |  7 PagesIn the past few years the government has made every effort to reach the masses, in an attempt to curb the exploitation of tobbacco use, and its acceptance among Americas Youngsters. However, cigarette smoking among adolescents is on the rise. The premise that the behavior of adolescents is influenced by the behavior of their parents is central to many considerations of health and social behavior (Ausubel, Montemayor, amp; Svajiian, 1977; Bandura amp; Walters, 1963). Many young people between 10-18Read MoreThe Importance Of Building Prevention Programs With Community And Youth Input778 Words   |  4 Pagesimportance of building prevention programs with community and youth input. There is often a large gap between research and practice, which is partly due to limited resources in real world settings. Moreover, other studies imply that race may be more salient for African American adolescent boys compared to girls (Bowman Howard, 1985). Other studies found that African American adolescent males perceive more discrimination from peers and teachers than African American girls (Chavous et al., 2008). Thus

Arts in Education Free Essays

Monica Williams July 31, 2011 EDU330-Cultural Diversity in the Classroom Professor Alison Walker The Importance of Arts in Education With all of the modern advancement of technology, sadly some of the components of a common school curriculum are progressively becoming extinct. Just think back, not to long ago, the library was a place where children could explore new adventures from a simple book. Students were also able to express themselves through the weekly classes in music and art. We will write a custom essay sample on Arts in Education or any similar topic only for you Order Now Funding has become a real concern with the slow decrease in the American economy. Now funding for the art education program is becoming a victim to this decline. Since there has been a lack of arts in the school system, it has in turn affected the need to incorporate diversified education model to teach in a multicultural society. This essay will explain the need to incorporate the arts back into education to enhance the knowledge of living in a multicultural society. There are so many things that children can learn through cultural enrichment. Activities through language, music, art, and dance can enhance a child’s exposure to different ethnicities other than their own. Since the establishment of No Child Left Behind, Congressional endorsements have restated the value of art and music in education as an important and vital element in quality education for all students (U. S. 2005). However, those were just mere words. Since NCLB, arts educational instructional time has decreased by 16% (Heilig, Cole, Aguilar, 2010). Well that increase effects the lower performing schools which are usually populated with low-income students and students of color (Heilig, Cole, Aguilar, 2010). The mere benefit of these various programs are being overlooked because the teaching of art education has also contributed to an increase of self-esteem, the acquisition of job skills, and the development of creative thinking, problem solving and communication skills (NGA, 2002). All students crave a time to be creative and express themselves. Being in a classroom that is strictly knowledge and skills based can sometimes become quite mundane and boring. When there is music or art incorporated in the curriculum, this can become a great outlet for them. In recent years there has been a huge emphasis on standardized tests. Administrators, teachers, and students are becoming pressured on making that grade. Education of the arts has proven to help reduce and manage their stress level (Creedon, 2011). There has also been cognitive research that showed when there is a well-rounded structured of music and art education program it enhances the emotional well-being of children for a readiness of learning (Creedon, 2011). Here is the problem, just recently this month, the Interior Appropriations bill wants so cut NEA, National Education of Arts, to 135 million (Advocate, 2011). The U. S. House of Appropriations Committee just approved to cut 20 million earlier this month (Advocate, 2011). Where does this leave the students of America? It seems that no one is thinking about their education and fundamental it is to have the arts involved in the curriculum. In the state of Texas, there will only be a budget of 3. 7 million dollars for the next two years for the arts, which ultimately gives a fifty percent reduction in grants and thirty percent reduction in staff (TCA, 2011). This reduction of funding affects everyone. Teachers will be loosing their jobs and more importantly the students are not receiving a well-rounded education. In order to not let this problem occur any further, as American citizens, it is imperative that letters are written to the congressman, senators, and governors. They are the only one that could change things with the state funding. Sticking together as a community can bring it to their attention that arts in education does matter. The days of protesting is not ancient, it can still make an impact on things. The goal is to inform Congress that there should be at least a funding level of 53 million for the Arts in Education program within the U. S. Department of Education (Advocate, 2011). Those wonderful programs are able to help teachers, all students, and the community with art collaboration in education. Another solution is for the local districts to write grants to keep the arts in their school. The Bill Graham Foundation is a well-known foundation that provides grants for the areas of music in the arts of education (Arts, 2011). This grant can give $4000 for any program promoting arts in education. This may not seem like a lot, but just think, that is only one out of a thousands programs out there that will provide funding for education of the arts. Grants like these can also give students the opportunity to explore multicultural educational field trips that were not available before. Several studies have proven that art education is a vital component to have a well-rounded student. Writing grants, letters, and even protesting can all help ensure that the arts will increase in the schools instead of decrease. The students should learn about other cultures and one of the best ways is through the arts. So let’s keep the art teachers, the music teachers, and the librarians, they are important too for our students too! Resources Advocate for the Arts (2011). Retrieved July 30, 2011 from http://www. artsusa. org/get_involved/advocate. asp (ARTS) Bill Graham Foundation. (2010). Children Youth Funding Report, 13. Retrieved from EBSCOhost. Creedon, D. W. (2011). Fight the Stress of Urban Education with the ARTS. Phi Delta Kappan, 92(6), 34-36. Retrieved from EBSCOhost. Heilig, J. , Cole, H. , Aguilar, A. (2010). From Dewey to No Child Left behind: The Evolution and Devolution of Public Arts Education. Arts Education Policy Review, 111(4), 136-145. doi:10. 1080/10632913. 2010. 490776 National Governors Association Center for Best Practices (NGA). (2002) â€Å"The Impact of Arts Education on Workforce Preparation† Economic and Technology Policy Studies Issue Brief. Washington D. C. National Governors Association Center for Best Practices, May 1, 2002. Texas Commission for the Arts (TCA). (2011) Retrieved July 29, 2011 from http://www. arts. state. tx. us/index. php? option=com_contentview=articleid=235Itemid=55 U. S. Congress Passes Resolution Supporting Music Education. (2005). American Music Teacher, 54(6), 10. Retrieved from EBSCOhost How to cite Arts in Education, Papers

Marketing Principles Strategic Social Marketing

Question: Discuss about theMarketing Principlesfor Strategic Social Marketing. Answer: Introduction The Marketing Mix and the 4Ps of marketing are often implemented as proportionate terminology for either. Really, they are not, as is normally done, a similar term. "Marketing Mix" is a wide-ranging turn of phrase utilized to depict the sorts of variety affiliations need to create in the entire methodology of offering a thing or organization available to be purchased by the general population. A good way to deal with the 4Ps is by the request that a marketing manager needs to demand that describe a marketing mix (Bernard Bitner, 2010). Product To start, this marketing strategy is often the product or service on offer. These products usually come in a variety of colors and the popular label of a tick; therefore, it is what marketing managers use to get the first glance of the customer, before moving on to other features. This looks like a good strategy to use in marketing because the company has been selling lots of running shoes, among others, all over the world (French Ross 2015). Place This strategy is about the question of where a potential customer might stumble upon the product. Therefore, the main question a marketing manager asks himself/herself is on the visibility of product. If it is an online presence, then they should be all the major social media networks and to top it up with an interactive website. The follow up step for a marketing manager to take is on accessibility of the product. Price A potential customer will, obviously be interested in the price of the product and contemplate the damage to his/her wallet, this when a marketer comes in and makes an irresistible offer (Mohammed, 2016). Once a strong perception of the thing offered is developed, marketing chiefs may begin contemplating a few assessing choices. Promotion We have an item (Nike shoes) as well as a price now it is a great opportunity to advance it. Progression plots the various ways marketing associations scatter huge product information to buyers and separate a particular thing. Headway fuses segments like advancing, publicizing, online system marketing, email marketing, web-seek instrument marketing, video marketing; and that is just the tip of the chunk of ice. Recommendation A marketing manager with products to sell, for example Nike shoes, has to know what the customer wants from the product. Moreover, he/she should probe the needs that such shoes fulfill. Nike shoes are often marketed to athletes and other joggers because that is what the product fulfills. Features on such shoes are often a comfortable sole in that it has a sponge inside to absorb the shock. In our example of Nike shoes, there should be a link in the companys website to allow customers to buy the shoes. On the other hand, customers might also walk into any of their many physical outlets and complete their purchases right there. Price judgments for Nike shoes might sway common revenue, demand and supply, in addition to marketing outline. Perhaps near products along with trade names should be set contrastingly in light of fluctuating price points. Every position regarding the promotion of Nike shoes has to be retained through a stellar brand to really help quantifiable benefit. References Bernard H. and Bitner M. J (2010) Marketing Strategies and Organization Structures for Service Firms, Marketing of Services, American Marketing Association: 4751 French J. and Ross G. (2015) Strategic Social Marketing, SAGE Publications Inc., p. 90. Mohammed R. (2016) Using the 4Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics, Marketing Intelligence Planning, 13 (9): 4