Music Essay Example | Topics and Well Written Essays - 500 words - 4

Music - Essay Example There were actually 18 songs from his setlist and three encore songs to the delight of the frantic audience who seem not to get enough. Starting his concert with the crowd’s favorite, Devil Without a Cause, the audience has long started to dance and prance and literally get crazy. His songs were a mix of rap and rock with a lot of metal and shrill screams in between. Most of the songs have regular pattern on the upbeat. The audience could actually appreciate them more were it not for the consistent barrage of loud noises, not only from the amplifiers and sounds on stage; but more so from the audiences’ screaming, shouting, jumping and dancing. By the time that Kid Rock sung his last encore song, Born Free, the audiences were all high from adrenaline just having been part of the spectacularly live, highly energetic and electrifying concert. Honestly, one is not a solid rock fan; therefore, attending the concert was more of a way to experience something new. One realized that other songs have good melodies and rhythm (Midnight Train to Memphis, Born Free, All Summer Long) with still the backdrop for shrill voice, liberating message, carefree spirit and the embodiment of democratic ideals. The only setback to the concert was the noise, especially of the screaming, shouting fans and audience, who were frantic and hyper most of the time. Seen to be a mix of hardcore rock fanatics, to the young generation, the crowd was virtually ecstatic constantly singing along, dancing with their hands up, as if in apparent awe and magnetized to Kid Rock’s singing. The playing of the instruments was really loud which was preferred by the general audience. As a spectator, one could only marvel at the pace by which the fans patronized this group and actually adored his every song and performance. Attending the concert has been a different but moving experience. Although one was not an avid rock fan, the impact that Kid

Ask week 1 m9 Essay Example | Topics and Well Written Essays - 500 words

Ask week 1 m9 - Essay Example Elaborate on the importance of each of the processes. In order to ensure that the governance framework functions as expected in every company, these processes must be followed. There is a need for concern over the ABC’s external stakeholders due to diverse cultural setting. How important is such a concern? There tends to be conflicts when people from different cultures interact due to differences in their customs and beliefs (Badaracco 1992). However, this should not deter a company from achieving its goals. What are ways through which issues of individual morality and organizational ethical responsibility can be managed? Badaracco (1992), Holt (2006) and McDonald (2010) provide four spheres on how to handle such issues. For example, development of a moral character can be used by managers to adjust morals and ethics to suit the situation prevailing in their environment. What are ethical problems in your organisation? These problems could relate to social cultural, sustainability, and corporate social responsibility (Mele 2011). Any commercial oriented organisation can expect to face such challenges. In the effort to find solutions on how to create a high performance teams, there is a need to identify ways to manage and solve ethical problems. What are some of the issues would you focus on towards this effect. This is important because achievement of a certain goal needs a clear framework of how to achieve it. Why is the selection and recruitment of executives an important workplace-based problem? According to McDonald, 2010, ethics have been considered on different levels among them being the individual level. In addition, the ethical behaviour of leaders is rooted in their personality (Mele 2011). In this regard, recruitment and selection of leaders is one of the many considerations to take in order to ensure a correct individual is hired. Your workplace-based problem involves ethical relativism. Why do you think this

Personal Values Development Paper Essay Example | Topics and Well Written Essays - 1000 words

Personal Values Development Paper - Essay Example The importance of making the right decisions about association is tremendous. Many of us received childhood warnings from our parents about being careful to avoid getting mixed up with the wrong crowd. While we may have shrugged off these admonitions as typical parental over-protectiveness, they were really on to something. Our values have been shaped largely by these kinds of choices, and we are surprisingly dependent on the people and events in our lives for our moral compass. Like anything else, we learn right from wrong largely by observing how others behave and react within certain situations, and the repercussions of those reactions. That is not to discount the effect of trial and error. To be sure, the extent to which our personal ethical guidelines are relaxed or stringent, well-defined or vague, is also the result of the repercussions we have incurred due to the choices we have made in our lives. Our value systems are largely the product of a confluence of the countless times we have gotten burned or been rewarded, or seen others get burned or rewarded, based on our actions. However, learning by example is much easier and less risky than learning by trial and error. While this learning is likely to be revised over time as it adapted within one’s workplace and elsewhere based on certain criteria and decision making factors, it remains the single most important basis and foundation for my ethical standards. Among the people who have most heavily influenced my value system are my spouse, my siblings, my parents, and my friends.

United Airlines Essay Example | Topics and Well Written Essays - 1250 words

United Airlines - Essay Example In the United States, the term 900 pounds gorilla is usually utilized to refer to the most dominant player in the industry in terms of shares or market capitalization. UA have undoubtedly referred to as the 900 pounds gorilla because of its high level of market capitalization. Being formed out of many mergers and the Air Mail Act of 1934, this air carrier had already started big. The company is further strengthened because its operation embraces air mail carriers and air craft manufacturers aside from its air passenger services.Its flock includes Boeing Air Transport, Pacific Air Transport, and the Pratt and Whitney Engine Company, Ford Motor Company, Stout Air Services, and Varney Air Lines. It should also be noted that among the Big Four or the four largest air lines in the United States, United Airlines became recognized as the most dominant. The terms capital, labor, and consumer can be regarded as the most important variables that airlines should consider in order to ensure the success of their business operations. In the explanation of Adam Smith, these three are like the legs of the three legged stool. In this simple connotation, it can be seen that if any of the legs is shortened, lengthened, or modified, the whole stool collapses. Thus, the operation of an airline should be strongly favorable to these market forces. However, it is also recognized that the current market is not as efficient as it should be because of the imbalance in labor, capital, and consumer. In the simplest sense, capital can be referred to as the human made machines or equipment which business organizations use in their operations. For an airline, the aircrafts undoubtedly represents the highest investment in capital. Nowadays, technological advancements like online ticketing and booking are also considered capital. The ownership of capital gives power to business organizations especially if these resources are not readily available for individual customers. As airlines are generally profit maximizing, they view capital as a way to raise income often at the expense of their employees or the customer. Attributing high value to capital, airlines can undervalue labor and pass on a high price to consumers. Labor is contribution of the human resource to production. In the airline industry, labor represents the services of the flight attendant, pilot, and mechanics. At the extreme, it is advocated that labor should be on top of the production system. However, putting much on labor can be detrimental to the business organization and consumers. Consumers are the market that business organizations serve. Nowadays, the profitability of an airline is strongly linked with its ability to satisfy its consumers through the goods and services it provides. As we can see, airlines should strike a balance between these market forces. They should invest in capital in order to improve their products, value their employees and compensate them according to their worth, and deliver value to customers. 3. What is the effect of economic regulation and the effects on industry "market rationalization" Economic regulation is the participation of the government in order to correct the failures in the market. In the airline industry, government intervention is warranted to bring about economic efficiency, ensure safety, protect the environment, and regulate interstate and foreign commerce. Economically speaking, regulations are used in order to balance market forces. It should be noted that as businessmen do not see things the way consumer does, this necessitates the intervention of the state in order to protect the interest of the consumers. Through this way, market rationalization or the efficiency of market forces are ensured. The Airline Deregulation Act is an example of how the government intervenes in order to bring about efficiency in the airline indu

Inclusion Equal Opportunities And Diversity Education Essay Essay Example for Free

Inclusion Equal Opportunities And Diversity Education Essay Essay In 21st century classrooms, there are more and more children coming from much more diverse backgrounds. Teachers need to teach these children with effective teaching methods and must therefore have pedagogical approaches that deepen their cultural understanding. Many of these children have a range of ability in language, abilities and culture. Centre for Studies on Inclusive Education (CSIE) stated that teachers must employ not only theoretically sounds but also culturally responsive pedagogy. Teachers must create a classroom culture where all children, regardless of their cultural or linguistic backgrounds are welcomed and supported and provided with the best learning opportunity. What is inclusion? Inclusive education is concerning equality and human rights. Inclusion is more than an understanding and a policy requirement. It is on the subject of respect and values which welcomes diversity in the classroom and a wider part of society. The inclusion statement n the National Curriculum (DfEE/QCA 1999) stated that differentiation from a wide variety of needs and the planning of lessons to ensure access and participation was part of normal teaching. This point was further emphasised by Overall Sangster (2007) saying that it is about meeting the different needs of as many children as possible in mainstream schooling. What are equal opportunities? Equal opportunities are about being inclusive and fair in the way you deal with all children. Treating all children the same is not enough. Overall Sangster (2007) define fair to be when the teacher meets the needs of every child as far as they can. What is diversity? Diversity is something that is becoming more and more popular in the classroom. In simple terms, diversity just means that are is a variety of different types of children in the classroom. Not only is it a professional standard to develop an understanding of the cultural diversity in their class but it is also a legal requirement (Children Act, 1989, 2004), but are these legal requirements being met? Are these evident in schools? Figures from the Department for Children, Schools and Families show that last year saw the biggest year-on-year increase in pupils from ethnic minorities. Across the country, they accounted for almost 22% in 2007 compared to 20. 6% in 2006. From these figures it is clear to see that inclusion, equal opportunities and diversity are part of the ‘norm’ classroom and need to be therefore addressed appropriately. I will now discuss what it means for a school to be inclusive and if a school is ‘effective’ does it mean that it has to be inclusive as well? I will also look at barriers to learning and how they are overcome. School Inclusion It is important for schools to be inclusive. Hayes (2004) believes that inclusion is best understood as an aim, aspiration or even a philosophy, rather than as a set of techniques that can be applied to a situation. It is important for a school to aim to be inclusive to everyone in the school, whether this is towards children, teachers or other members of staff. Inclusion tends to be regarded as ‘the right thing to do’ and it is this moral imperative than often makes teachers feel guilty about saying anything negative about inclusive policies and practices. It is important to remember that a positive attitude to inclusion has an impact on the process of developing inclusive teaching strategies (Halliwell, 2003). As a trainee teacher, it is important for me to understand that inclusion is a process that is influenced by a number of different factors and has a different meaning for everyone involved. From experience, I have seen inclusion being carried out. This occurred during assembly when the whole school came together for their Friday ‘celebration assembly’. During this assembly, birthdays were announced and the children came to the front. All teachers and children joined in with singing happy birthday while as the same time signing it. This was a lovely experience to observe. The school as a whole were including everyone. Although there are many different indicators of inclusion to reflect on such as policies, practises and experiences of individuals learning, it is also my aim to carry these out. Such policies include Inclusive Schooling (DfES 2001b). This document provides practical advice to schools and LEA’s on the inclusion framework and sets out seven principles of an inclusive education service. The Every Child Matters Policy (DfES 2003, 2004a, 2004b) has according to Arthur, Grainger and Wray (2006) ‘served to set educational inclusion within the broader context of radical change in the whole system of children’s services including explicitly shifting from intervention to prevention with services working together more effectively’. The overall aim of Every Child Matters is to reduce the number of children who experience educational failure, engage in offending or antisocial behaviour, suffer from ill health or become teenage parents (DfES 2003). The Every Child Matters aims are said to be at the heart of Children Act 2004 (Arthur, Grainger and Wray 2006). Finally, according to Overall and Sangster (2007) the idea of an inclusive school is one that will meet the needs of many pupils in a variety of ways; within special classes, through support for individuals, differentiation in the curriculum and carefully thought through teaching, is an exciting idea. This is something that I should really develop as part of my philosophy of inclusive education. Barriers Inclusion is about looking for ways of reducing the barriers to learning that may exist for children who present more challenging circumstances. Prejudice and stereotyping are often significant in creating and maintaining these barriers (Overall and Sangster 2007). Within The National Curriculum (DfEE/QCA 1999) three principles were set out to develop a more inclusive education. Within these principles, the third is to ‘overcome potential barriers to learning and assessment for individuals and group of pupils’. These groups of pupils can range from SEN to EAL to Gifted and Talented. Overcoming barriers is further emphasised in Inclusive Schooling (DfES 2001b) with one of the principles stating ‘schools, local education authorities and others should actively seek to remove barriers to learning and participation’. Overcoming potential barriers to learning and assessment is relevant to all children who have already been identified to have an emotional, mental or physical need. Teachers must plan to meet these needs and also the needs of the rest of the class at the same time. One method of doing this is to pair a pupil with EAL with a pupil who is good at English. Peer encouragement is a great way of encouraging talk. I witnessed an example with an emotionally vulnerable child. This particular child was getting frustrated and upset when they couldn’t do their times tables because other pupils around the table were counting aloud and therefore interfering with this pupil’s train of thought. To resolve this problem, the pupil was sent into a quieter room where there was full concentration of the subject. As a trainee teacher, I need to plan my lessons which overcome barriers which I may face in delivering a lesson or scheme of work. Conclusion Schools should all have an inclusion, equal opportunities and diversity policy in place and one that is being actively carried out by all pupils and members of staff. It is important that I am positive about the right for all children to be valued and to receive the best education available for them. This can be helped by implementing and receiving guidance from local education authorities or attending extra training days. From reading I have learnt to develop my own pedagogy with regard to inclusion, equal opportunities and diversity. As a training professional I have a unique opportunity to contribute to developing my own personal practice and help with developing policies with other colleagues. My aim now is to need all the needs of the children who I will be teaching both on placement now and in the future with my own class of children.

Professional Development At Premier Inn Management Essay

Professional Development At Premier Inn Management Essay Award-winning Premier Inn is a subsidiary of Whitbread PLC and is considered as the UKs largest and fastest-growing hotel brand with 578 budget hotels and more than 40,000 rooms across the UK and Ireland at reasonable prices. In 2008 Premier Inn launched in Dubai and will be opening in India later this year. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the 2012 Olympics. As Premier Inn consists of huge number of employees, it has to manage all of them in better way since success of the company significantly depends on their people management efficiency along with their career success. As a proud team member of UKs largest and fastest-growing hotel brand, I would like to explain my career /professional development plan in detail by this report. 1.2 Premier Inn philosophy A cornerstone of the Premier Inn philosophy is all about widening employee career paths or access new roles; further, all open positions are advertised internally prior to searching for outside candidates and we will always look to promote members of the team where possible the development of employees is the key aspect, though we are all motivated by different aspirations. Moreover, Company share the same commitment to quality of work carried out by the employees as it has been recognized the fact that rewarding employees is a crucial factor in terms of motivating employees. 1.1.1. Premier Inn Values Genuine We really care about our customers Confident We strive to be the best at what we do Committed We work hard for each other 4 PROFESSIONAL DEVELOPMENT Premier Inn Core Values 1.3 What is Personal Development Plan Personal Development Planning refers to the creation of an action plan based on a reflection of personal, career, and academic objectives. In addition to a PDP, these reflections are typically a portfolio containing evidence of the skills gathered over a particular timeframe. It is presumed in education that undertaking POP will assist in creating self-directed independent learners who are more likely to progress to higher levels of academic attainment. It is also used in Human resource management. Continuing Professional Development is just a method of ensuring that you attain the right abilities to do your job and maintain/enhance your skill. It embraces everything that you perform to get better your job performance and your lifelong employability. Many Professional organizations and Societies have a obligation for their members to stay a record of their professional updating and growth. It can also assist those who are, or will be undertaking nationwide Vocational Qualifications (NVQs) in the UK. This is also high-quality practice for an association striving towards creature World Class, a Learning Organization. Most of these professional societies have a obligation that you demonstrate personal development and learning representing 3-5 days (25-35 hours) per year. Increasingly, your professional culture is asking to see evidence of continuous growth in order to maintain your registration/ expert status. If your professional corpse does not yet have an obligatory requirement for this the length of with a monitoring/ auditing system they soon will Have. 5 PROFESSIONAL DEVELOPMENT 1.4 Who is responsible for personal development To be successful it is fine practice to work in partnership with your employer. You be supposed to realize however that ownership of your CPD proof is yours and no one elses. The plan you set up will need to be flexible and change as your job requirements and aspirations change. It should also be realistic, not each one can become the Director of Nursing or Executive Director but everybody with forethought and some planning can discover challenge, diversity and interest in their job and vocation. Change is continuous in all aspects of life and efforts you put into keeping abreast of new knowledge and expanding your abilities will reap rewards when opportunities arise. It will have become obvious that a key feature of CPD is training but the significant difference between CPD and training is that CPD is prearranged to suit you and your career. 1.5 Job Profile I am working as the Hotel Manager and responsible for achieving optimal guest satisfaction and a good working environment to attain all set objectives. To achieve this, Im responsible for running the hotel in accordance with the Standard Operating Procedures and Policies as set out by Premier Inn. Further, Im responsible for the Implementation of optimal and attractive products and services required to address the hotels target groups, based on pre-agreed marketing plans and budgets while ensuring the correct production and distribution of information and promotion materials as agreed to. Guard the efficiency/productivity and the company results: Draw up plans and budget concepts (revenues, costs, etc.); Safeguard the realization, tracing and adjustment of deviations; Developing improvement actions, carry out costs savings; Guard/ controlling of cost price Delivering of data and proposals for the budgets and investments. Safeguard quality of operations (internal external audits) Manage the various Department Heads Coordinate planning of Department Heads and Assistant Managers with regard to time-tables, work schedules, employment of employees within the different services; solving of bottle necks; Coordination of the execution of activities via instructions to the Heads of Departments/ Assistant Managers, supervision of the execution; Determination of the workforce, recruitment and hiring of new staff, supervision of sufficient introduction, execution of performance reviews and training of staff. Be accountable for responsibilities of department heads in their absence. 6 PROFESSIONAL DEVELOPMENT Implement the Golden Tulip franchise formula optimally in the hotel and act as a flagship establishment for the Golden Tulip brand. Prepare a monthly financial reporting. Ensure an adequate administration, for the outgoing and incoming invoices, for the payment of invoices and for drawing up periodical management data. Justify deviations and differences. Other tasks; Handling complaints, in the last resort. Other reliable to the above mentioned, tasks in order of the executive; Handing over opinions and beliefs, decisions etc. to the executives; Leading various internal and external meetings; Supervise the fulfillment of the regulations of the employment legalization, Occupational Health Safety Act, HACCP, legionella, fire regulations and other legal requirements Correct use of Golden Tulips corporate identity. Maintain contacts with public authorities 7 PROFESSIONAL DEVELOPMENT 2 Task 2 2.1 Job Analysis A lot of people go blank when you ask them regarding their skills. Thus sometimes it is easier to exertion backwards from what you have done to work out and what you are good at. This is where a job analysis can assist. (Personal-skills-audit; 2010) Step One Take a divide sheet of paper for each of the jobs you have done and mark the job title at the top. Divide each piece into two columns. Use the first pillar to brainstorm all tasks each role involved. Include as much feature as you can. Dont just list the bureaucrat duties but include everything you turned your hand over to in that role. Avoid minor road terms similar to produced a monthly newsletter. Break it down into the stepladder concerned wrote articles, canvassed team for ideas, convinced pictures/photos, liaised with print room, etc. Dont be troubled about whether they are significant or Insignificant; just try to capture as much of what you did as probable. Observe out for any unenthusiastic self-talk here (well, it was only or I just did a little bit of ). The reason of brainstorming is to squeeze out as much information as possible. You can evaluate the activities later. Step Two The second step of your personal skills appraisal involves looking at these tasks to search what skills you contain developed. Make a list of the skills you needed to take out all these tasks. Were you showing an ability to deal with people? Were you using and analysing in sequence and data? Were you coming up with ideas and being original? Were you using sensible abilities such as repairing things? If you are not sure what skills you were using, take a look at the checklist of individual skills I have created. You will find that it also helps if you come up with a friend or your Career modifies Buddy two heads are always better than one. Step Three Dont discontinue with work. Do additional sheets for former unpaid roles you play in your life e.g. parent, sports club secretary, gardener, and the list could be fairly long! 8 PROFESSIONAL DEVELOPMENT A personal skills audit of what you have ended outside of work can be extremely revealing and help you to value the skills you have gained from all areas of your existence. You may find that there are skills you comprise developed here that you just dont give yourself recognition for. For example, you may be the trainer for a local football team using skills like management, motivation, encouragement, training etc.. If you really enjoy this, but do not hold a management or team leadership role at labour this might propose that this could be a new direction for you in your career. And you by now have many of the skills you require. Personal Skills Audit An optional strategy is just to sit yourself down and make a list of what you be acquainted with you are good at. This will come easier to a number of than to others. 2.2.1 Step One Just begin writing. You already know at smallest amount some of the things you are good at. Youll find there are some skills you feel very sure with and others where you think you can do them a bit. Dont be introvert this is not an exercise where you can be shy. Be proud to list what you be acquainted with you do well. Step Two You will come up with several skills without any prompting, but there will be many further. As I mentioned on top of, if you are the kind of someone that prefers working with a checklist, take seem at the list of personal skills I have shaped as a punctual. Another basis of ideas is job ads. Start scrutinizing newspapers for any kind of job and see what kinds of skills come up frequently. Recruiters know the importance of skills this is why they list the ones they need in their occupation ads. Step Three I already talk about brainstorming with your Career modify Buddy in the previous exercise. Dont stop there. Why not in a straight line ask some of your associates and colleagues what they think are your chief strengths and skills as they see them. Give them a bit of time to think concerning it and ask them to highlight what they think are your top 3 or 4 skills. It can be a genuine self-assurance booster to hear others reflect backs what they worth in you as a friend or colleague. 9 PROFESSIONAL DEVELOPMENT When you have done your individual skills audit, take a look at what I propose at the beginning of the personal skills checklist. A list is not sufficient. It is important that you speed your skills by level of ability and level of enjoyment Personal Development Learning Style Cognitive styles pass on to the preferred way an individual processes in order. Unlike individual differences in capabilities (e.g., Gardner, Guilford, Sternberg) which describe peak recital, styles describe a persons typical mode of thinking, remembering or trouble solving. Styles are regularly considered to be bipolar dimensions whereas abilities are unipolar (ranging from zero to a most value). Having extra of ability is usually considered beneficial while having a exacting cognitive method simply denotes a tendency to perform in a certain manner. Cognitive style is a usually described as a character dimension which influences attitudes, values, and social communication. A huge number of cognitive styles have been identified and studied in the history. Field self government versus field dependence is almost certainly the most well known style. It refers to a propensity to approach the environment in a logical, as opposed to global, fashion. At a perceptual level, field self-governing personalities are clever to distinguish figures as discrete from their backgrounds compared to field dependent persons who experience events in an undifferentiated way. In adding, field needy individuals have a greater social orientation relative to field self-regulating personalities. Studies have identified quantity connections between this cognitive style and learning. For example, meadow independent individuals are likely to learn more effectively beneath conditions of intrinsic motivation (e.g., self-study) and are influenced less by social reinforcement. Kolb and Lewin Model I would like to introduce this method to measure personal performance. Learning styles specifically transaction with characteristic styles of learning. Kolb (1984) suggests a theory of experiential learning that involves four major stages: tangible experiences, reflective observation, theoretical conceptualization, and vigorous experimentation. The CE/AC and AE/RO dimensions are glacial opposites as far as learning methods are concerned and Kolb postulates four types of beginners (divergers, assimilators, convergers, and accommodators) depending upon their location on these two dimensions. For example, an accommodator prefers tangible experiences and vigorous experimentation CAE,CE). An ordinary approach to viewing learning styles is linked to a learning series of experience, surveillance and mirror image, configuration and then testing of concepts. Although commonly referred to as the Kolb Learning Cycle this round was proposed by Kurt Lewin who got the idea from manage engineering. David Kolb (1984) popularized Lewins proposal (hence the common title). 10 PROFESSIONAL DEVELOPMENT LEARNING STYLE 2010 The four steps of the Experiential Learning Cycle are:- Concrete experience Observation and Reflection Abstract Conceptualization Testing concepts in new situations The cycle is a continuous course with the present concrete experience being the basis for observations and reflections, which allow the expansion of a theory, The theory is then tested in new situations to direct to more concrete experience. Kolb developed from the Lewin sculpt the idea that students have a overriding phase of the cycle during which they prefer to learn and therefore will contain preferred modes of learning. In order to identify the preferred learn and learning styles, Kolb developed a Learning Style record that identified students preference for the four modes corresponding to the stages in the learning series. 11 PROFESSIONAL DEVELOPMENT 3 Task 03 3.1 Personal Development Plan To obtain all goals and objective should have proper personal development plan. I have to be more relevant to the companys requirements. Especially should be practical member who is practicing and matching companys values and code of ethics while improving my personal skills. Therefore I have to use proper personal development planning model as follows; Developing a Personal Development Plan My Needs How Can I meet those needs? What are the Challenges in my job current that I need to meet? Where do I want to be in 2 years? Where do I want to be in 5 or 10 years? How does that fit in with what the practice wants? What adjustments will other people need to make for me to achieve what I want? What else should I consider? PERSONAL DEVELOPMENT PLAN: 2010 3.2 Personal Analysis (SWOT) A personal SWOT analysis is a powerful technique that can be used when seeking a career change in the Unilever. Linked to a strong and powerful goal, it can enable to take advantage of skills, talents and abilities to take career to the next level. Look at each area and consider the questions that follow and write down the answers that come into the mind. 12 PROFESSIONAL DEVELOPMENT 3.2.1 Strengths Personal strengths form an innate part of who are I and my characteristics. Consider my strengths as I see them and talk to your colleagues and friends for a further source of support. What are the skills and capabilities do I have? Leadership, teamwork, rational thinking In what areas do I excel? Leadership handling people and innovative thinking What qualifications, accreditations or experience make me unique? Marketing professional qualifications and marketing experience What would other people consider to be my strengths? Friendliness negotiation ability What qualities, values or beliefs make me stand out from others? Politeness, honest and self discipline Weaknesses Consider my personal weaknesses and how I may be seen by others. It is important to list any areas I feel may be holding me back. What are the gaps in your capabilities and what skills do I need to develop? Language skills In what areas could I improve? Speaking writing skills What would other people consider to be my weaknesses? Language skills What personal difficulties do I need to overcome to reach my goal? Practicing the language Opportunities Opportunities are normally external and may relate to changes in technology, people that may influence decisions, or training, development or support that may support my aspirations. What opportunities are available to me? Higher marketing post in the industry in Hospitality industry Recognition in the business field What external influences can help you to achieve success? Marketing environmental influences Pressure from customers Who could support you to help you achieve your goal? Professional trainers Professional courses 13 PROFESSIONAL DEVELOPMENT 3.2.4 Threats Threats are also normally external and are the things that get in the way of my success. What obstacles am I facing? Bad economical crisis market down turn What external influences may hinder my success? Unemployment competition for better jobs Who or what could get in the way of you achieving my goal? Organizational structure How Develop My Professional Success I have to be more relevant to the companys requirements. Specially should be practical member who is practicing and matching companys values and code of ethics while improving my personal skills. 3.3.1 Leadership Skills To maximise cooperation and increase productivity within the firm, a few issues should be considered to improve team leadership. Therefore i have to improve my leadership skills with taking support from the company. While the firm has development conversations in place, constructive feedback conversations that work as a two-way process can assist to increases self-awareness of individuals and offers options and encourages development. By taking the conversation to a more informal level and the consequently building of relationships encourages trust between team members. Specific and descriptive feedback on exemplary and not acceptable behaviour should be given to avoid conflict in an organisation and increase performance levels. By starting with a positive point, people are encouraged and using particular examples of behaviour will assist in bringing the point across. An effective feedback process is particularly important for the firm as it addresses the need to build relationships to not only increase the sharing of information, but also build loyalty and retention of people in the long term. Ø Be a leader in my area of responsibility, with a deep commitment to delivering leadership results. To have a clear vision of where we are going. Focus my resources to achieve leadership objectives and strategies. Develop the capability to deliver our strategies and eliminate organizational barriers 14 PROFESSIONAL DEVELOPMENT 3.3.2 Teamwork Skills To be a successful employee in the Premier Inn i have to improve m team work capabilities. To create a culture of teamwork will encourage collaboration, cooperation and sharing of information as well as empower individuals. Expectations as to teamwork need to be communicated; one of the benefits of introducing this culture is that leaders and managers model teamwork in their interaction with each other and the rest of the organisation. It can have a positive impact on work behaviour and ethics. A performance management system needs to emphasis teamwork and the impact on behaviours which will also need to be reflected by the rewards system. Collaboration through teamwork saves time and money as research efforts are not duplicated, issues can be resolved quicker and beneficial solutions and processes transferred which is a particular issue within the firm. Regular meetings to review project and progresses and to share work will assist in the implementation of the team work culture. Successes will need to be celebrated, by using communications channels such as the Premier Inn News for the firm. This will not only set a positive example for others but also make individuals feel valued and increase their motivation and loyalty. 3.3.3 Evaluation Analytical Skills Create a vision of where your area is going, together with supportive objectives and operational plans communicate regularly, making effective use of a range of different communication methods Develop a range of leadership styles and apply them to appropriate situations and people Give people in your area support and advice when they need it especially during periods of setback and change Encourage people to take a lead in their own areas of expertise and show willingness to follow this lead Ownership To accept personal accountability to meet our business needs, improve our systems and help others improve their effectiveness. Act like owners, treating the Companys assets as our own and behaving with the Companys long-term success in mind 15 PROFESSIONAL DEVELOPMENT Passion for Winning Determined to be the best at doing what matters most Be a healthy dissatisfaction with the status quo. To have a compelling desire to improve and to win in the marketplace Trust Respect our Premier Inn colleagues, customers and consumers, and treat them as we want to be treated. To have confidence in each others capabilities and intentions. Believe that people work best when there is a foundation of trust. Integrity Always try to do the right thing. Be honest and straightforward with each other. Operate within the letter and spirit of the law. Uphold the values and principles of Premier Inn in every action and decision. Should data-based and intellectually honest in advocating proposals, including recognizing risks. 16 PROFESSIONAL DEVELOPMENT

Country PESTEL Analysis: Iran

Country PESTEL Analysis: Iran Despite political and economic ups and downs and uncertainties IRAN remains one of the Middle East top countries when it comes to the growth potential. With largest young population IRAN is considered one of the best export markets in the region. POLITICAL: Unique factor is that it is religious and Islamic. The political system of Islamic republic is based on 1979 constitution. Accordingly it is duty of Islamic government to furnish all citizens with equal and appropriate opportunities. The white revolution which is a step taken with a view to strengthening the foundation of the despotic regime and to maintain the economic links. The tax environment for foreign businesses is highly risky. The corporate tax rate has been lowered to a flat 25% from the previous maximum of about 60. The fiscal year starts on March 21 and ends on March 20 of other year. TYPES OF TAX Income tax Islamic taxes Real estate taxes Capital gain tax Indirect taxes ECONOMICAL FACTORS: Inflation rate for IRAN is 13.50% for year 2010 while in 2009 it was 25.60%. It is transition economy with large public sector and estimated 50% of economy centrally planned. A unique feature is the large size of religious foundations whose combined budget makes up more than 30% of central government. Unemployment rate is 11.80%. According to official estimates some 3.5 million working age Iranians are currently unemployed. The jobless rate is high among women and youth of Islamic republic. GDP- real growth rate is 1.50%. GDP per capita is $ 4732. It is 18th largest economy purchasing power parity. Irans non-oil exports, excluding gas condensates to the Gulf Cooperation Council [GCC] were valued at $2.281 billion during the first 9 months of the current Iranian calendar year (March-December, 2010), showing 25 percent over the same period last year. The economic growth prospect for IRAN in 2011 is 3.2%. Prospects for both developing and high income economies of Middle East and North Africa should improve through 2011. Oil prices are expected to remain broadly stable over the forecast period, at around $75 a barrel.  Strong global activity is allowing crude oil to return positive growth. Oil prices are expected to remain stable over forecast period at $75 per barrel. GDP growth for developing oil exporters should reach 3.1 and 3.7 percent, respectively, in 2010 and 2011. Basic statistics and population Physical areas: Area of the country 164 800 000 ha Cultivable area 51 000 000 ha Annual crops 12 106 644 ha Permanent crops 1 686 619 ha Population: Total population 60 050 000 inhabitants Population density 36.4 inhab./km ² Rural population 38.3 % Water supply coverage: Urban population 95 % Rural population 86 % EXPORTS in IRAN   Below are the top 10 U.S. exports to Iran during the first 5 months of 2010. Soybeans à ¢Ã¢â€š ¬Ã‚ ¦ $50.3 million, up 3.2% from 2009 (54.7% of total) Chemical wood pulp à ¢Ã¢â€š ¬Ã‚ ¦ $11.4 million, up 87.7% (12.4%) Other acrylic polymers à ¢Ã¢â€š ¬Ã‚ ¦ $4.5 million, down 21.1% (4.9%) Other blood fractions à ¢Ã¢â€š ¬Ã‚ ¦ $3.6 million, down 38.4% (3.9%) Bovine semen à ¢Ã¢â€š ¬Ã‚ ¦ $3.4 million, up 90.9% (3.7%) Multiple vitamins à ¢Ã¢â€š ¬Ã‚ ¦ $2 million, down 33.3% (2.2%) Patient monitoring systems à ¢Ã¢â€š ¬Ã‚ ¦ $1.5 million, up 93.5% (1.7%) Other vitamins including natural concentrates à ¢Ã¢â€š ¬Ã‚ ¦ $1.49 million, up from nil in 2009 (1.6%) Insulin and its salts à ¢Ã¢â€š ¬Ã‚ ¦ $1.4 million, up from nil (1.5%) Heparin and its salts à ¢Ã¢â€š ¬Ã‚ ¦ $1.1 million, down 81.3% (1.2%). Mostly agricultural and medical items, the top U.S. exports above represent 87.9% of all American shipments to Iran. IMPORTS in IRAN U.S. imports from Iran amounted to $29.6 million during the first 5 months of 2010, up 3.2% from 2009. Hand-hooked carpets  of wool or fine animal hair à ¢Ã¢â€š ¬Ã‚ ¦ U.S.$16.9 million, up 8.2% (61.7% of total) Berry juice à ¢Ã¢â€š ¬Ã‚ ¦ $4 million, up 10,757% (13.5%) Shelled pistachios à ¢Ã¢â€š ¬Ã‚ ¦ $1.3 million, up 148.8% (4.4%) Ancient antiques à ¢Ã¢â€š ¬Ã‚ ¦ 1.2 million, down 72.9% (4.1%) Untufted or unflocked man-made fiber carpets à ¢Ã¢â€š ¬Ã‚ ¦ $805,000 up 520.8% (2.7%) Hand-knotted textile carpets à ¢Ã¢â€š ¬Ã‚ ¦ $612,000 down 67.4% (2.1%) Hand-woven wool carpets à ¢Ã¢â€š ¬Ã‚ ¦ $402,000 down 11.2% (1.4%) Fresh or dried figs à ¢Ã¢â€š ¬Ã‚ ¦ $300,000 up 418% (1%) Hand-inserted pile carpets of wool or fine animal hair à ¢Ã¢â€š ¬Ã‚ ¦ $274,000 up 1,543% (0.9%) Saffron à ¢Ã¢â€š ¬Ã‚ ¦ $270,000 up 69.4% (0.9%). The above products represent 92.7% of all Iranian imports into the United States so far in 2010. Iranian carpets remain among the most popular imported items from Iran. SOCIAL FACTORS Government and people are not working together. Chances are much that Taliban is able to strengthen the base.   The nuclear laboratory that is functional here is also a cause of big tension. Obama administration is making the other countries of the world to also bring their attention towards Iran and come out with the ways in which it could be subjected to rebuilding its view towards Iran.   In Iran, the family is the basis of the social structure.   The concept of family is more private than in many other cultures. Female relatives must be protected from outside influences and are taken care of at all times. It is inappropriate to ask questions about an Iranians wife or other female relatives.   Loyalty to the family comes before other social relationship, even business. Iranians see themselves as having two distinct identities: zaher (public) and batin (private).   When they are in public, they must conform to accepted modes of behaviour. It is only within their homes among their inner circle that they feel free to be themselves. Family members are always part of the inner circle.   The inner circle forms the basis of a persons social and business network. Friendship is very important and extends into business. The people from the inner circle can be relied upon to: offer advice, help find a job, or cut through bureaucracy. HEALTH AND WELFARE Health conditions have been improved after World War 2. Many of the disease such as small pox, cholera have been wiped out. Public hospitals are there which provides treatment to the poor. All health services are supervised by ministry of health, Treatment and medical education. TECHNOLOGICAL FACTORS Nanotechnology in fields helping to make best quality products at lower cost. IT companies collaborating to access the market. Inventions and innovation rate. Mechanization trend in the country. Irans apparently clandestine efforts to build a nuclear weapons program are a major foreign policy challenge for the Obama administration. ENVIRONMENTAL FACTORS Vehicles emissions, refinery operations, industrial effluents which contribute to por air quality. Most cars here use leaded gas and lack emission control equipment. Buses and cars running on natural gas are planned to replace the existing public transportation fleet in nature. Iran is suffering from overgrazing and deforestation. Wet land and bodies of fresh water are being destroyed as industries are increasing. It contends that the international rush to develop oil and gas reserves in the Caspian Sea presents that region with a new set of environmental threats. To evaluate the prevalence of overweight and obesity among Iranian adolescents and their relationship with modifiable environmental factors. POTENTIAL SOURCES USING PORTER IRAN first nuclear power which has born after many years. Russia is helping IRAN for launching nuclear power. Iran is already an irritant and potential source of crisis in Turkish-American relations. Ankara has significant economic ties and energy contracts with Tehran. The total trade volume between the two countries is $10 billion and expected to double in the next three years given Turkeys growing need for natural gas and willingness to lessen its dependence on Russia. With continued Israeli threats to attack Irans nuclear program Iran has a right to defend its skies against attackers. Iran has signed an arms deal with the Russian Roso boron export arms group to buy 250 Su-30 MKM warplanes and 20 Il-78 MKI aerial tankers. THREATS The US is dispatching Patriot defensive missiles to four countries Qatar, united Arab,  Bahrain  and  Kuwait   and keeping two ships in the Gulf capable of shooting down Iranian missiles. ANALYSIS IRAN is one of the few major economies that have kept positive growth despite 2009 global financial crisis and international sanctions relating to nuclear power. Distortion resulting from combination of price control and subsidies particularly on food and energy continues to weigh down the economy. There is wide spread corruption relating to private growth. High oil prices this year have enabled IRAN to amass US$100 billion in foreign exchange reserves. But there is still double digit unemployment and inflation in economy. GDP growth for developing oil exporters reached 3.1 and 3.7 percent, respectively, in 2010 and 2011. BIBLOGRAPHY http://www.payvand.com/news/10/jan/1220.html http://www.indexmundi.com/iran/gdp_real_growth_rate.html http://www.cbsnews.com/stories/2010/07/01/world/main6639202.shtml http://en.wikipedia.org/wiki/File:DemoIR.JPG http://en.wikipedia.org/wiki/File:Iraneco.PNG http://en.wikipedia.org/wiki/Iran http://analysis.newsvine.com/ http://en.wikipedia.org/wiki/History_of_the_Islamic_Republic_of_Iran